Communicate Now or Never!!!

Tough times such as this call for tough decisions. To the uninitiated, cutting costs and rationalizing resources seems to be the most logical outcomes of management decisions during recessionary periods. Even the most adventurous find it difficult to contest the relevance of such decisions – however the fact of the matter remains success depends on what parts of the business processes fall victim.

Normally, hasty decisions in such times lead to cut in PR budgets, yet few realize that the downside of “going dark” is much greater than any short term savings experienced.

Corroborating this fact, is the mandate which Sequoia Capital had for the 100 odd startup CEOs asking them - "Nail your sales and marketing message. Pound your competitors' shortcomings. Take the offensive. In a downturn, aggressive PR and communications strategy is key." – even as the primary theme of the meeting was to cut costs, frugally manage expenses and preserve capital.

Impulsive decisions of “going dark” will dry up sales leads, undermine the confidence customers and investors have in the company, because what people will start noticing is your “ABSENCE”.

So now is the right time to increase your visibility quotient, when everyone is relatively quite…..do not wait as there can be no opportune time than it is today….step up your PR efforts.

We, at Mutual Public Relations, a full service public relations agency, are fully cognizant of this fact and is the preferred communication partner of organizations that nurture the vision to tide over the rough weather and emerge victorious.

Our philosophy of growth by accumulation of knowledge has consistently paid us longer term dividends by helping us evolve practice areas that range from media relations, investor relations, crisis management to highly specialized areas of public affairs and advocacy management across diverse sectors such as IT, Telecom, Brands, Education, Security, Healthcare & Biotechnology. Our elite list of clientele in our website itself is a testimony of our service delivery capabilities.

So if you share our vision of riding through the tough times and emerging successful, we are ready to partner in that effort and help you communicate better to your stakeholders.

After all as cited in Harvard Business Review: “It is well documented that brands that increase (marketing) during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.”

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Posted By: Priyadarshi Sharma, Managing Partner